Mimi Purnell (Mimimoo Illustration) is hair wearing a multicolored patchwork sweater, sitting at a desk with a tablet, a computer mouse, a keyboard, a magazine, and some pens, in front of a light-colored wall and a green indoor plant.

Hello, I’m Mimi

I’m an Australian illustrator bringing stories to life through picture books, and helping other creatives follow their dreams of becoming an artist.

I started Mimimoo Illustration as a way to improve my art and share my creative journey. I’ve always loved making art, but I struggled with self-confidence, drawing ideas and creative motivation.

So, I set myself a challenge to draw something every single weekday for a full year to grow my skills and confidence, and from that blossomed my dream job as an artist.

A hand-drawn, peach-colored heart on a white background.
The Love That Grew
Nice & Slow
How To Be A Friend
5 Minute Human Body Stories
The Easter Bunny Hop
Worms Are Our Friends (2024)

Follow my work on Instagram

There's a sparkly, bubbly ghost party going on in this potion! ✨ Drew this for prompt four 'colourful potions' of #thespookyartistchallenge that I'm co-hosting with @dakshagiri 🎃👻💖 These ghosts are drawn with brushes from my brush packs: ⭐ Soft
Even ghosts like taking their doggies for a walk! These two were in a drawing the other day and I thought they deserved their own moment in the spotlight 😍 Drawn mostly with my Soft Canvas Pencil from my canvas texture brush pack 🖌️✨ #ghostart #
Which kitty are you? I'm definitely Biscuit 🐱💖 Very very tempted to offer these cats in costumes as pet commissions! #digitalart #animalcharacter #halloweenart #cutecats #catart #petportraits #petsincostumes #cats #digitalillustration #procreatea
The third prompt for #TheSpookyArtistChallenge 'scary art market stall' 👻 I might have gone a bit light on the 'scary' part! I'm having the best time co-hosting this challenge with @dakshagiri 💖 Brushes I used (from my brush packs): ⭐ Soft Canvas
Anybody want to go trick-or-treating with my raccoon buddy? They're very good at grabbing all the best candy! 🦝💖 Brushes I used (from my brush packs): ⭐ Soft Canvas Pencil for sketching and details ⭐ Round Canvas Brush for colouring shapes ⭐ Textu
Ain't nothing spooky about this cutie! 🦇💖 I drew this happy little bat in Procreate this evening with these brushes (from my brush packs): ⭐ Soft Canvas Pencil for sketching, colouring shapes and details ⭐ Textured Pencil Light, Dry Canvas Blender
This pumpkin is ready to party! ⭐🎉 Brushes I used (from my brush packs): ⭐ Soft Canvas Pencil for sketching, colouring shapes and details ⭐ Textured Pencil Light, Chunky Canvas Blender and Soft Canvas for texture and shading #pumpkins #pumpkinseas